Windows 11 is done being a storefront. here's what changes

Microsoft is quietly admitting something its users have been screaming for years: Windows 11 became more of a sales pitch than an operating system. And now, at least according to the people building it, that's about to change.

The upsell problem nobody at redmond wanted to say out loud

Scott Hanselman, Microsoft's VP and one of the more credible engineering voices the company has, posted something on X that would have been unthinkable two years ago. His words were measured but the meaning was blunt: