Microsoft shifts back to native apps for windows 11

Microsoft is reversing course on its app strategy for Windows 11, prioritizing native applications over web-based ones. This move reflects a return to the company's roots and a recognition of the performance and integration benefits of native apps.

Native apps take center stage again

Microsoft's shift comes after criticism of the slow performance of web-based apps on Windows 11. The company is creating a new team focused on developing native apps for the platform, with Rudy Huyn at the helm. Huyn has emphasized the importance of a solid product vision and customer focus, rather than prior experience with the platform.

However, this change won't happen overnight. Many existing apps will continue to function as usual for some time, and external developers aren't obligated to follow Microsoft's new direction. This means a temporary coexistence of different approaches.

Some experts have noted similarities between Microsoft's new strategy and Apple's long-standing focus on native apps. While Microsoft hasn't explicitly acknowledged this influence, the shift could be seen as a nod to Apple's approach.

As Microsoft re-emphasizes native apps, it's clear the company has listened to user concerns about the performance of web-based apps on Windows 11. By refocusing on native development, Microsoft aims to deliver a more seamless and efficient user experience.