Google gives websites choice to exclude ai search results

Google's Search Console now offers a toggle for websites to opt out of AI-powered search results, a move that could significantly reshape the future of online discovery.

Ai's grip on search tightens

As AI technology continues to advance, its influence on search engines has grown exponentially. Google, the world's most dominant search platform, is now allowing website owners to choose whether their domains are included in AI-driven search results.

This new feature, rolling out initially for a small test group in the UK, will eventually be made available globally. Websites that opt out will forfeit traffic and impressions from Google's generative AI features, but their content will still be searchable via traditional algorithms.

Ai overviews gain prominence

AI-powered search summaries, or