Digi wins 10 million customers in spain, then loses a quarter of them in 12 months

DIGI keeps breaking its own records—and its own ankles. The Romanian-born carrier ended 2025 with 10.8 million Spanish lines, the fastest growth streak in the country, while quietly bleeding users at a 25 % clip. The math is brutal: for every four new subscribers who walk in, one walks out before the year is over.

The cheap ticket that nobody keeps

€20 fiber and a €7 mobile SIM still look like typos on a Spanish invoice. That pricing vacuumed 994,000 ported numbers last year alone, 210,000 of them broadband. Yet the churn needle jumped from 12.8 % to 15.8 % in twelve months and keeps climbing. On DIGI’s own fledgling network, the exit rate hit 14.3 %; customers parked on Telefónica’s grid are leaving even faster, at 23.3 %.

Engineers blame the sprint. DIGI is laying 45,000 km of fiber and deploying 5G radios at break-neck speed to escape rental fees paid to its biggest rival. The bill already tops €1 billion, and every new trench exposes more seams: patchy coverage, dead VoLTE pockets, a TV app that freezes during Champions nights. Complaints spike on Twitter every time a router LED turns red, and the carrier’s standard reply—“isolated external plant incident”—has become a meme among irate users.

Investors nod, then flip the page. Net adds are net adds, and DIGI is still on track to overtake Vodafone Spain sometime next year. But the churn curve is tracing a hockey stick, and loyalty is evaporating faster than the capital spend. Movistar, Orange and MasOrange watch the carnage from the sidelines: they lose fewer subscribers even while charging double.

The carrier’s answer is even more concrete: 2,000 new base stations in 2026, a 24-hour repair SLA and a €200 million cloud-native core. Will that outrun the exodus? History says promotions age badly once the novelty wears off. If DIGI cannot turn price shock into network love, Spain’s biggest growth story risks becoming its fastest revolving door.