Apple’s liquid glass gamble: a bold attempt to erase the notch?

Published on 28/04/2026 12:34 in technology • Corrinne Hess

Apple’s next flagship, the iPhone 20 Pro, is poised to radically redefine the smartphone display – and potentially, the entire industry. Rumors suggest a ‘Liquid Glass’ display, a design philosophy aiming for an edge-to-edge experience devoid of bezels or the intrusive Dynamic Island.

A redemption strategy?

This isn’t just about aesthetics; it’s a calculated move to address a past misstep – the infamous ‘notch.’ Following the iPhone 17 Pro’s redesign and the introduction of the Air, Apple’s roadmap continues with ambitious goals, including an under-display Face ID and a smaller Dynamic Island, though technological hurdles may impact these features. The foldable Ultra adds another layer to this year’s strategy, alongside a revamped release schedule shifting the base iPhone 18 and Air 2 to early 2025.

Analysts predict a skipped iPhone 19 model, prioritizing a flawless launch for the 20 Pro – a symbolic celebration of the iPhone’s two-decade milestone. The goal? A display that transcends conventional curves, achieving a seamlessly integrated look, a feat of engineering that, if realized, could reset the benchmark for smartphone visuals.

Beyond the curve

Beyond the curve

This isn’t simply a slightly curved screen. Leaks indicate Apple is pursuing a radically different approach, eschewing previous designs like the Galaxy Edge series. Instead, the iPhone 20 Pro will feature a meticulously crafted display with no visible borders, achieved by subtly blending the edges into the chassis – a delicate balance between invisibility and stable image rendering. It's a calculated risk, a desire to completely erase the visual distractions that have plagued previous iterations.

Apple’s three-year plan, initially fueled by the iPhone 17 Pro, is clearly focused on regaining consumer trust and establishing a new visual standard. If successful, the iPhone 20 Pro won’t just be a phone; it will be a statement – a testament to Apple’s ability to innovate and, perhaps, finally right a significant wrong.