T-mobile's risky bet: t-life app faces employee revolt

T-Mobile is doubling down on its T-Life app, but a growing wave of discontent from its in-store Mobile Experts (MEs) threatens to derail the carrier’s digital transformation strategy.

Store staff slammed by new t-life check-in mandate

The rollout of T-Life, intended to streamline transactions and drive digital adoption, has instead ignited a firestorm within T-Mobile’s retail network. MEs are reportedly frustrated by the requirement to force customers to use the app for even basic tasks like bill payments, leading to lengthy delays and customer gripes.